Jollibee, the country’s leading fast food household brand is relentlessly engaging its market not only among kids but more so with the sports. With its countless endorsements and sponsorships in athletic events, it made sure that the brand’s support will always include a room for one more group to the team.
This time, Jollibee support goes to Rugby Football, a contact team sport that is starting to gain popularity among Filipinos. More than a decade ago, this sport has struggled to gain traction among Filipino athletes which generally has smaller built, compared to its European counterparts, who are originator of the game.
But I guess this notion was proven otherwise with many members who happen to have Australian decents which made their built fit for Rugby. Now, the sport is becoming known to several regions which formed Rugby teams and is holding tournaments all over. With its popularity on the rise, the youth sector is becoming curious to try it out.
Recently, Jollibee and the Philippine Rugby Football Union, Inc. (PRFU), authorized by the World Rugby as the official governing body of the game of Rugby Union in the country, has forged a partnership agreement with the country’s leading fast food chain, Jollibee Foods Corporation, in a Memorandum of Agreement (MOA) signed on April 10, 2017.
The MOA signing was witnessed by members of the media and some Jollibee executives. Representing the partnership are Treasurer Mr. William Bailey of the PRFU and Mr. Francis Flores, Jollibee Global Brand Chief Marketing Officer. Among the entourage are PRFU National Teams Head, Mr. Jake Letts and Jollibee Philippine Brand Communications and PR Director Ms. Arline Adeva.
With PRFU prime goal which is to promote Rugby among younger generations, which made the group hold numerous Rugby Clinics in schools, and communities all over the country. With this as their primary program, the support of Jollibee extends to the participating youths as well, and Rugby as very strainious full-contact sport, Burgers and Chicken joy are expected to flood every Rugby game in the plyaing field.