Thursday, March 17, 2016

Blue Steel by TW STEEL

Recently, TW STEEL, the leading brand in big watches, launched another set of collection of time pieces which will best fit people who love fashion and style - the Blue Steel Canteen collection. Consequently, the launch was celebrated by the premier showing of Zoolander No. 2, the sequel of previous movie of the same title starring Ben Stiller as the dim-witted but good-natured Derek Zoolander himself.



The launch was held at the Shangri la mall in Mandaluyong City. The event was graced by the executives of TW STEEL and of course some famous personalities in the world of Philippine fashion. Part of the gala is a fashion contest that challenged the invited guests to wear Zoolander inspired get-up and whoever has the most iconic Zoolander look wins a TW STEEL watch. 


 Along with the invited guests are of course the fashion blogging community together with some friends in the quad media. As we all waited for the doors to open, guests were treated to enjoy some delightful cocktails as people socialized and take pictures of their outfit. Organizers created a facade where guests can take a picture of themselves making a cat walk parade poses under a red carpet.


All guests were also given a pair of iconic Zoolander fashion eye wear together with some movie snacks to munch on while we enjoy watching. The movie was very fitting because the Blue Steel Canteen collection coincided with the famous “Blue Steel” fashion look of Zoolander.


The movie was obviously very hilarious, especially for those who saw the previous one that was shown almost ten years ago. I applauded Mr. Ben Stiller as a very versatile actor and very adaptive to whichever role he morphed into. In this movie, the lead character plays a washed-up fashion icon who went incognito after the tragic death of his wife. After a while, after some revelations and soul searching he then reckoned back to himself and into the game of fashion and eventually saved the whole world from a fashion disaster rigged by sinister villain Mongatu played by Will Farell. Acting as his side kick is Hansel, played by the equally very talented Owen Wilson.   


In the movie, it describe male fashion models to be as na├»ve dumb and shallow individuals. Stiller played the part so well that it was so hilarious and funny. But the much even funnier scene was when I noticed that some of the people around us were a bit silent and non-reactive on some scenes which was supposed to be funny. It seemed that they’re not getting the comical punch lines along the way. And then I realized, ah...okay, that explains it. :)


The Blue Steel Canteen collection are now available in all TW STEEL Boutiques (Century Mall. Podium, Shangri La Plaza, SM Aura, SM Makati, SM Megamall, and SM North Edsa), Swissgear, Wristpod, Le Temps Newport Mall, and Adora Greenbelt 5.
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