Nestle: Start Healthy, Stay Healthy Campaign

Last year, we celebrated the birthday of my great aunt, Mama Sefa (Josefa) who is already 103 years old! With her age she already out-lived all of her older siblings, several nieces and even nephews and some grand children. My mom, asked her what’s her secret to long life, and she said - “Healthy living.”

In the last fifty years, it was very noticeable on how life span of man became shorter due to various illnesses. I remember when I was young, the news of a death of someone who died of cancer at a very young age was relatively rare and shocking. Today, the big – C has become a very common cause of death among many people of their younger years, and cancer has evolved in many forms as well. 

In the advancement of technology to keep up with the fast pace of living, the “fast food” industry has become the staple sustenance of many people of today. As modern research shows, many of the common illnesses are traced back to poor diet and lifestyle and many of these processed foods are the culprit in many life-threatening diseases such as diabetes, heart diseases and cancer. Even with the advancement of modern medicine, it seems that viruses and bacteria causing diseases are always one step ahead of the latest drugs available to combat them. 

Nestle, a leading food and beverage company that is noted for its brands in the field of health and nutrition advocates healthy living among new mothers and soon-to-be-mothers early on in their pregnancy. The first 1,000 days, according to medical experts is very critical in the life not just for the baby but also for the mother herself. This means that proper health and nutrition of a child expands from conception up to the baby’s second birthday, covering the first 1,000 days. 

  

A good nutrition in the first 1,000 days helps prevent Microcephaly, a condition where the brains of a child did not developed normally, thus having a smaller head. This and other health anomalies during the early stages of the child’s life can be controlled or prevented within the first 1,000 days of good nutrition. Mothers on the other hand will likewise have better chances of not getting illnesses but will have more reserve energy and be healthy in all aspect of her early stage of motherhood.

Nestle a keen advocate to this health philosophy launches a website that will help guide new moms and moms to be on how to sustain a good and healthy living during their first 1,000 days journey. The site covers all the semesters in child baring up to where the child celebrates his or her second birthday. With this campaign, Nestle pursue to spearhead a conscious and committed efforts in improving the health and quality of life of new breeds of Filipinos free from death causing illnesses and live fulfilling lives that perhaps may extends to more than a hundred years.

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For more information on nurturing a generation of healthier and happier Filipinos, visit the website at www.starthealthy.nestle.com.ph and follow Nestle Start Healthy Stay Healthy – PH on Facebook.