Wednesday, March 25, 2015

Reef Supports the Filipino Surfing Culture

Summer is indeed just around the corner, and everyone is gearing up and planning their own awesome summer vacations.  For those who are going to the beach…please, don’t tell me you’re going to Boracay again?! Try to be more adventurous this time and learn other stuff the vast ocean can offer. If open water diving can be a little too much for you to handle, why not try surfing?




The Philippines is composed of 7,100 islands and our eastern sea board, facing the Pacific Ocean, offers one the most beautiful waves in the world. Some of these beaches are not as far as you may think becauase it just takes a two to three hour drive from Manila to get to a thriving surfing area up north, which is San Juan, La Union. 

Beach bloggers...



Just a few decades ago, a Japanese tourist named Hiroshi Yokohama visited the place and discovered that it has great waves for surfing. He encouraged a few locals to learn and opened the first surfing school in San Juan, La Union. Today, the town is thriving with hotels, surf shops, and surfing school, offering surfing lessons every weekend, even during off season. So, if you think western dudes are the only people who can enjoy surfing, why not head on to La Union and try it out for yourself? 

Mr. Joey Ortega


Mr. Kenneth Cheng

Last March 18, 2015, Reef, a popular surfing apparel brand from the US, was officially launched at the Sands, SM By the Bay, in SM Mall of Asia. The Sands is the newest attraction of SM for Beach Volleyball and Beach “Ultimate” (Frisbie) games where players (and spectators) can enjoy the sports on fine white sands, giving everyone the feel of being on a real beach. 


At the Reef’s launch, media guests and friends were given Reef flip-flops so everyone can enjoy cocktails on the sand while reggae music, courtesy of Mr. Jay Ortega, pumped up the evening for everyone’s pleasure. After a while, the host, Ms. Mara Lopez Yokohama, an avid surfer herself and a native of La Union, introduced the fashion show of Reef’s brand models. These models tried their best maintaining a perfect cat walk on the sands to show off the newest collection of Reef’s footwears and surfing apparels. 

Ms. Mara Lopez Yokohama

New surfing collection from Reef...

After the fashion show, a video documentary was presented featuring surfing history in the Philippines and how the sport transformed the lives of people in San Juan, La Union. Dubbed as Surfing 7107, this documentary highlighted the beginnings of the Filipino surfing culture as told by some of its iconic personalities. The campaign is an initiative to promote surfing among Filipinos and hopes to develop more surfing destinations that are accessible for everyone. 

The pioneers...

Reef, as a surfing brand well-loved by suffers, has expressed its full support to this noble campaign and intends to replicate it in other surfing areas such as Pagudpod, Baler, Aurora Province, Daet, Camarines Norte, and Siargao, Surigao Del Sur. Presently, Surfing 7107 intends to put San Juan, La Union in the map as one of the best surfing destinations in the world. This campaign is also an avenue to encourage more Filipinos to explore more of the Philippines and finally try and learn the sport. 


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