Friday, November 9, 2012

BROOKS Opens Running Concept Store in the Philippines

Brooks, noted as the number one running shoes in the market today finally opens a state of the art concept store solely dedicated to running. It is located at the 3rd level of SM Annex in North Edsa, Quezon City. 

Last October 17, 2012, friends and members of the media were invited to an intimate gathering to witness the launching of Brooks Store, initiated by Brooks local distributing partner Sports Resource Inc. (SRI). The local company is the same group that operates Toby’s and RUNNR, two of the popular sport hubs in the metro.

 In many years, as ASICS rested on its laurels to be the number one running shoes, it has overtaken by a more unlikely contender two years ago and that is Brooks. A company that started as a multi-sport brand that caters to various sports, it has finally restructured and decided to focus mainly on running and running alone. Because of this bold move, it has radically sprinted to become the most liked running shoes in many countries around the world.

 With its stature, it has also received various awards and has helped thousands of runners elevate their running performance. Among the most liked models are the Ghosts 5, Trance 11,PureGrit and PureFlow, which all cited as the best running shoes in their own classes.

 The new concept store in Manila offers a wide selection of Brooks shoes models that caters to all types of runners. For people who just decided to venture into running as part of their regular physical regimen, The PureCadence is the model of choice. For the seasoned long distance runners, Trance 11 is the model that can endure long distance punishment. And the PureConnect is among the newest brand that receives the best minimalist shoes. All these and more can be found in the newest Brooks store in SM Annex.

 The Brooks store offers not only the latest Brooks running models but also equipped with state of the art gate analysis system where a runner can under go running diagnostics to determine his/her running form thus knowing the right type of shoes. The store also offers running the coolest running apparels, tri-suits, compression leggings and the hottest running gears that let your running experience a more enjoyable one. 

The launching was initiated by welcoming remarks by the President of SRI Mr. Cloudio and a fashion show by the country’s hottest sports models that feature the wide selection of Brooks Running gears. After which, the crowd proceeded to the store itself to witness the state of the art design which also the first in South East Asia.

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