For more than five decades the Lady Grace Intimate Apparels has shaped the bodies of Filipina with utmost quality and exquisite comfort which Mrs. Amelia Exconde, started with a passion of bringing undergarments fit the shape of the Pinay beauties. With her own personal innovative designs, the small scale undergarment shop in the 50’s became one of the leaders in quality underwear noted for its affordable price tag.
Soon after, her husband Mr. Fidel Exconde boarded in and acted as the finance manager of the company that made the it grew even bigger. As Lady Grace brand became more popular, they started to consign their stocks to department stores that allowed them to capture a much wider market share locally. Right now, the company has exported the brand to more than 10 countries around the world.
Today, as they celebrate 55 years in the underwear industry, they finally moved up to a notch higher by inviting no other than Ms. Dianna Meneses as the new brand ambassador of Lady Grace Intimate Apparels.
Last January 25, 2013, together with business partners and friends from the media, Lady Grace launched the official partnership with Dianna Meneses as the new brand ambassador and the launching of their new line of undergarments through a series of fashion show that showcases the evolution of the Lady Grace’s underwear designs from the fifties up to present by some of the most sought after underwear models in the land. And of course, the grand finale is a sensual parade of the ambassador herself showing off the latest selection of Lady Grace Intimate Apparels.
Shortly after, Ms. Dianna Meneses rendered a sensual sing and dance number that captured the media’s and men's undivided attention as their eyes feast on the almost perfect body of Ms. Dinana. After the dinner were served, it was media turn to throw some steamy questions including the rumored news being her engaged to be wed to a congress man. Apparently, the rumor was erased by factual revelation of the said relationship by showing off to everyone a very nice engagement ring.
Mrs. Exconde on the other hand revealed to the media some of the future plans of Lady Grace on how it can further improve the quality of the product and how it will stay at par or even surpass other international brands in a more affordable price range. Presently, Lady Grace Intimate apparels can be found in most of SM department stores CSI Stores and Gaisano Malls in Cagayan, Davao and Tacloban.
To appreciate the complete lines of Lady Grace intimate Apparels, visit: www.ladygraceintimates.com
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