Monday, June 13, 2016

RX International: An Events and Marketing Company

Last year, my wife and I started toying on the idea of professionalizing and putting the principle of standard practice in the industry of media relations among media practitioners which revolves both traditional and online media, the brands handlers and Public Relations practitioners of brands. It was an idea which we wanted to organize among friends in the media relation industry.

Ms. Xialemar Valdeavilla and Dr. Robert Sy
Events management on the other hand, is a close related industry which has been a major player in the sphere of marketing and promotion of brands. The work of the events management is equally very challenging, most especially in a competitive world where more and more brands are competing to capture a significant share of the market.

These industries has become more complex as the market becomes more intricate in their taste, preference and choice. And in order to catch up with the changing times, events management must equally adapt with these changes. RX International, the newest player in the industry of brand marketing and events management, acknowledges these changes and is committed to deliver events management work with the principle of professionalism and market impact among its valued clients.

Ms. Valdeavilla presenting RX International's prgrams
Last May 28, 2016, RX International was launched at the Sage Bar, Shangrila, Makati. It was witnessed by members of the media and some selected people who have been significant in the company’s formation. These people represents academic institutions and government agencies which have expressed their support to the company’s endeavor in professionalizing the events management industry.

RX International Events and Marketing Consultancy was formed with a mission to integrate global standards in the implementation of vents and marketing programs. At the helm of the company are two professionals who share the passion for community service. Although they come from different fields, they both have a common goal to increase the number of Filipino professionals to uplift the industry and the lives of the stake holders.

Dr. Robert C. Sy, a surgeon by profession is philanthropist and international organization leader. He is known if the medical community for not charging professional fees since he became a surgeon more than 40 years ago. He is currently the Vice-President of Chinese General Hospital, Chairman of UST Alumni Association, A trustee of the Philippines College of Surgeon and the Director of the Philippines Red Cross, Manila Chapter. 

Working a long side with Dr. Sy is a dynamic visionary and scholar Xialemar “Xiameer” Valdeavilla PhD MBA. She has spent more than a decade in the events marketing industry and has created several local and international acclaimed projects geared toward the promotion of leadership, community service and education development. She holds an MBA degree at London School of Marketing, Associate College of Anglia Ruskin University, UK, and a post graduate of diploma in event management and Public Relation from the Fitzwilliam Institute Group, London.

Dr. Sy and Ms. Valdeavilla in vision RX International as company that fuses art with the science of real event and marketer expert.  

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