Tuesday, October 11, 2011

Sun Life Financial and Piolo Pascual Team Up Again for SunPIOLOGY 2012

SunPIOLOgy, the collaborative project of Sun Life Financial Philippines and its celebrity advocate Piolo Pascual, is now on its third year. This project is part of the company’s corporate social responsibility as an extension of their efforts to help alleviate poverty in poor communities by assisting Pascual’s HEBREO Foundation.

This year's collaboration will feature two special fundraising events that will focus on the education of poor children who are scholars of the HEBREO foundation. The first event is a photo and art exhibit themed as “Panoramic Portals”. This will feature Pascual’s latest photo collection side by side with artworks done by an artistically-talented HEBREO scholar.

The photo and art exhibit will be on display at the lobby of the newly erected Sun Life Centre at the Bonifacio Global City from December 11, 2011 until January 12, 2012, the birth date of the man behind the camera. For interested buyers of the photos and artworks, online bidding will happen simultaneously with the exhibit period. The organizers hope to generate not just substantial funds but also support from photo enthusiasts and art collectors who might be eying promising artists along with their masterpieces.

The second event is a fun run tagged as the Sunset Run. However, this year’s fun run is not the usual running race. Along with the categories of 3k, 5k and 10k distances, SunPIOLOgy will feature another challenge called vertical run. This special category will not only happen along the pavements of BGC because participants will get an extra test of physical stamina by racing along the fire exit staircase from the ground floor up to the top floor of the Sun Life Center and down. Pascual, who is a competitive runner himself, begged-off from this challenge but promised to run in the 10k distance instead.

The Sunset Run is a project of Sun Life Financial with St. Luke’s Medical Center and Sun Life Foundation as co-presentors. The official timer is TIMEX while the official hydration is Powerade. The fun run is also made possible by minor sponsors like, Natures Valley, TCL Television, Centrum, G.A.R.B. Clothing Collection, Newton Running Shoes, Clear, Jewelmer and Sky Travel. Media partners are ABS-CBN, CCPMG, Business Mirror, 94.7 Jam Radio, DMC Graphics, Loadstar Outcomm and the Philippine Star.


The partnership of Piolo and Sun Life have grown even stronger through the years. To date, SunPIOLOgy has raised more than a million pesos which was allocated to the education program of HEBREO Foundation scholars. According to Sun Life Philippines Chief Marketing Officer Mylene Lopa, the end goal of these events is not just to promote art and active healthy lifestyle but, most importantly, to encourage the general public to support the cause of helping underprivileged children by providing them good quality education.

As the month of December approaches, so does the season of giving. Thus, SunPIOLOgy extends its invitation to all Filipinos to live a life of generosity by participating in the upcoming SunPIOLOgy events.


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