Thursday, November 3, 2011

Event Coverage: C2 Awards New of Breed of Video Makers

C2, the country’s leading tea drink, in partnership with MYX, the premier music cable channel that brings the hottest music and artists here and abroad, have finally concluded the much awaited results of the two month long C2 Sarap ng Bukas Music Video Making Contest which was launched last August. Among hundreds of entries gathered and judged, 10 were tagged as the most creative and qualified as finalists.

Part of the highlights of the event was a mini concert by four very promising artists/bands that have made their mark in MYX’s daily playlists. The music acts featured were Gracenote, Somedaydream, Tanya Markova, and Callalily. Each of them rendered a few selections of their hits which drew a large crowd to gather around the events area of the SM Mall of Asia. Adding to everyone’s excitement were hosts Nikki Gil and Mike Advincula, two of the most popular MYX Video Jocks who did excellent work in making the event very entertaining.

As the ten C2 video finalists were shown one by one, friends and teams of each filmmaker cheered as each of their entries were viewed by the public. Finally, the winners were announced.

First place was awarded to Karl Victoriano who bagged P150,000 cash plus P20,000 worth of C2 products. Second place was given to Toby Conception with the cash prize of P100,000 plus P10,000 worth of C2 products. And bagging third place was Harold Alvea of Laguna who received P50,000 and P5,000 worth of C2 products. The rest of the finalists went home with consolation prizes of P10,000 each and C2 products as well.

This contest is part of C2’s commitment in promoting a cool and clean lifestyle among the youth and the Sarap ng Bukas Video making contest is just one of the many ways to engage the young generations with the campaign. Mr. Edwin Tatones, Vice-President and General Manager URC Beverage Division, expressed his delight in the turnout of entries which only shows that many young Filipinos are now stepping out into healthier lifestyles. He also thanked all who participated and showed their hard work and creativity to help C2 spread the message of a better and healthier tomorrow with C2 Green Tea as part of everyone’s daily lifestyle.

All the finalists have shown not just creativity but also ingenuity and resourcefulness which only prove that Filipinos have a lot of potential to compete with the world’s standards. The C2 Video making contest is just the start of more exciting surprises and opportunities for those who enjoy drinking and reaping the healthy benefits of the cool and clean C2 Green Tea.

C2 encourages everyone to experience the delicious and refreshing advantages of green tea. Made from 100% natural green leaves, C2 comes in classic, apple, lemon, peach, orange, pandan, forest fruits, strawberry, and sugar-free apple flavors. All are available in leading supermarkets and sari-sari stores nationwide.

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