Thursday, June 28, 2012

SENNHEISER: leading the audio industry for more than 60 years


SENNHEISER, the leader in high end audio and sound technology is finally here in the Philippines with their new concept store. Located right at the center of a popular center hub for audio entertainment , V-Mall (formerly Vira Mall) in Greenhills, San Juan City, Sennheiser Store is now ready to serve the most discriminate audio and sound aficionados, offering no less than the best in sound technology.



In parallel with the opening of the store is the celebration of its 20th year in Asia. In this momentous event, media and business partners gathered in a formal launch at the Seventh High, Bonifacio High Streets in BGC, last June 13, 2012. The event was graced by key people of SENNHEISER Philippines and Mr. Ng Chee Soon, President and Managing Director of Sennheiser Asia.



I was very fortunate to be invited as one of the media guess where we were treated with delectable cocktail dinner and open bar treats. The event features the latest line up of Sennheiser’s headphones with its cutting edge technology called “Noise-gard”, it prevents external noise mix with a more crisp quality sound.



The highlight of the evening was a parade of models showcasing the top of the line Sennheiser headphones. One particular model is the HD 700 which features outstanding acoustic properties sophisticated product design. The ear cups are designed in such a way that the sound waves are directed to the ears at a slight angle, resulting to a more impressive natural listening experience.



For the HD 800, it features is the high precision gauze transducer that is made of stainless steel making the headphones free form any impairment by any partial vibrations. This is because of the patent design feature of the special shape of the gauze, which continues the curved lines of the diaphragm. The resulting curvature reduces the volume of air beneath the diaphragm, thus guaranteeing even more precise diaphragm control and motion, significantly reducing total harmonic distortion.



As these headphone models went around the area, I was able to get first-hand experience of SENNHEISER’S superb technology. Even with an active external music being played, it became completely isolated once you put the headphones on. The availability of HD 700 and HD 800 will be on July 2012. However, in the raffle, these HD models were given to three lucky gusts who won in the raffle draws. 



As the event was finally concluded, each of the guests had the chance to experience Sennheiser’s audio technology after all. Each was given HD 295 headphones where we can continue to enjoy Sennheiser’s outstanding products.

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