ADIDAS OPENS REGISTRATION FOR THE MOST PRESTIGIOUS RUNNING EVENT OF THE YEAR – THE ADIDAS KING OF THE ROAD

PRESS RELEASE

Be Crowned as King and Queen of KOTR and represent the Philippines in the up coming KOTR Southeast Asia Championship in Singapore! 

Manila, Philippines – Now on its 14th year, adidas invites runners from all over to join this year’s adidas ‘King of the Road’ (KOTR) on September 30 at the Bonifacio Global City, Taguig.

This year’s race will have three categories – 5K, 10K and 16.8K. For the 16.8K distance, there are two sub categories – the ‘Closed’ category for Filipino nationals and the ‘Open’ category for all nationalities. The top male and female winners from the 16.8km Closed category will be hailed as the Philippines’ ‘King and Queen’ of the Road and will qualify for an all-expense paid trip to Singapore on October 28 to compete in the adidas KOTR Southeast Asia Championship.

“The adidas King of the Road is a platform that allows runners to achieve their personal best. As a global leader, adidas continuously provides top of the line products, technology, and events that support runners to be the best they can be,” says Jason Gervasio, adidas Brand Communications and Sports Marketing Manager.

Demonstrating the brand’s exceptional commitment to the sport, the first adidas KOTR Southeast Asia Championship, held last year, unified runners from all around the region. The event had participants from the Philippines, Thailand, Singapore, Indonesia, and Malaysia all competing in a bid to be crowned as the adidas SEA 'King of the Road'. The Philippines was chosen as the first country to host the culminating activity of the Southeast Asian championship race in October 2011. Similar to last year’s KOTR, multi-color adidas singlets will display the vibrancy of running as a sport across the region.

Continuing the tradition of pushing people to achieve their personal breakthroughs, the global brand brings the KOTR SEA Championship Year 2 to Singapore. The race will begin and end in the lion city's newest iconic landmark – the Gardens by the Bay. Around 12,000 runners are expected to participate as adidas aims to gather the best of the best from five countries to run by Singapore's newest 100-hectare park.

To join the race:

• Register online for the adidas King of the Road 2012 from July 25 to September 15 (http://adidaskingoftheroad.com/ph) or

• Visit any of the 5 KOTR registration sites from July 25 to September 23: adidas Megamall, adidas Rockwell, adidas SM Mall of Asia, adidas Trinoma, and adidas Greenbelt. Registration sites are open 7 days a week from 12NN to 8PM.

Race fees are as follows: Php 1,050.00 for 5km and 10km; Php 1,300.00 for 16.8km. For news and updates on KOTR, visit the adidas Philippines Facebook fanpage (facebook.com/adidasphilippines).