BAG to School! :BUM shows the young how to go back to school in style

PRESS RELEASE :

Standing out at school doesn’t mean you have to constantly challenge the rules and break your school’s dress code. So before you walk down the crowded hallway again, make sure you’re clad in cool pieces and armed with the right accessories that would reflect your no-nonsense rebel attitude.

Taking off from its successful “Teevolution” campaign, which called forth an outpour of vibrant colors, bold prints, and graphic ethnic patterns, innovative brand BUM helps the youngsters today stand out by upping their style quotient and street cred before the school year starts.

Veering away from the normal and the ordinary design concepts of most local clothing labels, BUM comes up with stylish yet functional bags that carry the brand’s style philosophy: the Modern Goth Look with a touch of Glam Rock (think studded pieces, motorcycle jackets, tapered pants, oversized shirts, and the like).

This utilitarian concept was made casual by BUM, turning motorcycle jackets into cropped ones, and with notched collar jackets for boys. They can also go for the “casual cool” look with chino cuffed pants that allow them to swing from schoolwork to play without breaking a sweat.

Girls, who love pieces that can be mixed and matched with their favorite tops and bottoms, will be delighted to know that BUM has whipped up something new for them, as well. BUM introduces the rayon fabric for girls and exciting new designs such as 2-in-1 tops, casual blazers, and blouses with built-in mini designed to look like tunics.

Skinny jeans and jeggings have also found their way into BUM’s new collection. Stylish yet comfortable, these pants can flatter any shape and can be worn with a baggy top, a comfy cardigan, or a fitted jacket to create proportion. Girls with short legs can pair these with heels (stilettos or knee-high boots), while long-legged girls can opt for comfy flats.

Making a statement, however, is not limited to a person’s wardrobe. BUM has also come up with trendy bags that can complete one’s getup. Splashed with catchy, statement patterns, the BUM Tote bag for girls/teens, for instance, are printed with provocative messages that speak volumes about the wearer’s personality or mood for the day.

Made of printed canvas mixed with poly-fine fiber, the BUM Reversible Bag is designed with eye-catching patterns and minimal accent details. Since both sides (inner and outer) have designs, it’s like having two bags in one! Going back to school has never been this cool and fashionable.

BUM is available in leading department stores nationwide. For more information, visit www.bumequipment.com.ph or like them on Facebook at http://www.facebook.com/bumequip.