Despite the presence of dozens of insurance companies in the country, it is very alarming to know that the Philippines scores among the lowest rank in receptiveness in the Asian region with regards to being “insurance” conscious. Sun life Philippines, the leader in Insurance and investment business have recognized these facts and are diligently finding ways of bringing the message across through various campaigns and investment products.
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| Sun Life's Money for Life Ambassadors... |
Last June, Sun Life of Canada (Philippines) launches its five-year growth plan dubbed as “Rise PH”. This aggressive campaign hopes to target to serve five million clients by year 2020. After President Benigno S. Aquino III exited his post as the 15th president of the republic, he left our country with a huge leap in economic growth. After three decades as the “sick-man” of Asia, it is now the fastest growing economy in the region, even surpassing China in terms of growth-rate.
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| Money for Life launch at Shangrila Makati... |
However, these positive economic statistics is yet to be felt by the people on the lower scale of the society and it will take a positive and aggressive push to continue the momentum so that we will see a more tangible effect. Nonetheless, Sun Life have felt that this is the opportune time to break the culture of apathy among the working class society and view life in a new perspective.
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| The Bus of the Future offers riders a glimpse of what lies ahead if they invest in Sun Life... |
According to Sun Life, financial literacy is the key to transform the minds of the present generation towards financial consciousness. However, for some who are “awakened” and have started to do their own initiatives, like putting up savings account, halt their potential to go further to improve the financial dilemma. Somehow, seeking the advice of a professional Registered Financial Planner or RFP would be more costly, so they try gambling their resources in some investment. Some made good hits but many failed miserably thereby getting frustrated to be engage in any form of Investment.
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| It allows rider an experience of 360-degrees virtual reality video... |
The Money for Life is a comprehensive, customizable financial planning program that will ensure that the client will have sufficient funds for every stage of his life. To help inspire the public to create their own Money for Life plan with a financial advisor, Sun Life created a 360-degree virtual reality (VR) video, transporting them in different scenarios based on their chosen life-stage. This will enable the viewer live the dream for a minute and be encouraged to start planning for their future through Money for Life and Sun Life’s life insurance and investment products.
These VR can be experienced by riding the Sun Life’s “Bus of the Future”. These buses are currently touring some parts of the major cities in the country, mostly schools and malls to help public see a “virtual” future of their own life can be if they plan their resources wisely. However, for those who failed to visit the Bus of the Future in their own locality, one can simply log onto the website: moneyforlife.com.ph, so they can instantly begin their own financial planning.
These VR can be experienced by riding the Sun Life’s “Bus of the Future”. These buses are currently touring some parts of the major cities in the country, mostly schools and malls to help public see a “virtual” future of their own life can be if they plan their resources wisely. However, for those who failed to visit the Bus of the Future in their own locality, one can simply log onto the website: moneyforlife.com.ph, so they can instantly begin their own financial planning.
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