Thursday, October 4, 2012

GOOD NEWS NOCTURNAL RUNNERS. ADOBO RUN AFTER DARK RETURNS


PRESS RELEASE:

Gear up in your neons and reflectors as adobo Magazine, the country's premier advertising and brand communications publication presents its third edition of adobo Run After Dark, the magazine's trademark Halloween-themed night run and flagship event of the year.



This year’s incarnation sets the stage for an estimated 5,000 runners on October 20, 2012 at the SM Mall of Asia complex with assembly time scheduled after sundown. Runners are encouraged to add to the spectacle by donning their creepiest and craziest Halloween costumes, with cash prizes at stake for best in costume, aside from the top runners of the 5K, 10K and 15K race categories.



Unlike the usual day runs, adobo Run After Dark promises a unique experience for participants as they are treated to all-night festivities after completing their feat, with live music, fireworks displays, and free flowing beer!

Run, party and light up a home as part of the proceeds from registrations will benefit the My Shelter Foundation, headed by social entrepreneur Illac Diaz. Their pet project, ‘Isang Litrong Liwanag’ was also launched at last year’s adobo Run After Dark and has since gained worldwide recognition and support from the United Nations for the grassroots lighting program. Visit www.aliteroflight.org for more information. 



Organizing this year’s race is Princess Galura of Event King who is behind other popular and successful running events such as the Condura Skyway Marathon, NatGeo Run, and Alaska’s Iron Man competition, among others. Event King’s participation promises to raise the bar further on technical aspects of the run, while ensuring a fun time to be had by all.



Telco heavyweight Smart Communications leads the pack of newcomers supporting as event partners this year, along with SM Mall of Asia, Greenlite Banner, Timex and hydration partners Summit Water and 100 Plus. Returning partners Meralco, McDonald’s, St Luke’s Medical Center and Videosonic complete the roster of sponsors. Media partners include Business Mirror, Manila Bulletin, Philippine Star, Philippine Daily Inquirer, Inquirer.net, The Bullrunner, Multisport Magazine, Men’s Health, Women’s Health, Runnersworld, WheninManila, Mellow 94.7 and 99.5RT.



Interested parties can register online at www.adobomagazine.com/adoborun. In-store registration is also available at R.O.X. and Runnr, both in Bonifacio Global City, Second Wind at 45, Malingap St., Teacher’s Village, Q.C. and at the adobo magazine office at OPVI Center, 2295 Pasong Tamo Extension, Makati. 

For inquiries, please email adoborun@gmail.com or call/text 0917 432 8479.


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