Even before Electrolux settled an office branch here in the Philippines, the imported brand has created an iconic signature when it comes to vacuum cleaner and of course the ever enthusiastic sales agent that knocks on the door of every house hold in the country for a product demonstration.
Over the years, Electrolux which used to be associated only with vacuum cleaners before have grown to dominate every house-hold appliances with their cutting edge innovations, technology and slick sexy design products. I’m quite amazed how the company with a handful of employees 10 years ago has become the leading name in home appliances.
Last March 14, 2012, Electrolux invited members of the media, friends and trade partners to celebrate the 10th years mark of the company’s unwavering success. It was held at the Shangrila Hotel, Makati, the event was indeed a grand celebration with invited celebrities such as Karylle, Kris Lawrence and Franchesca Farr and other amazing talents that brought the evening to a grander celebration.
Electrolux featured not just their remarkable sales growth year after year but also their growth of the scope of channel distributions including retail and non-retail outlets all over the country. They also re-hush their yearly milestones in the area of corporate social responsibility as they initiated the washathon projects which helped a lot of victims of calamities by offering them a free washing of their dirty clothes using Electrolux powerful lines of washing machine.
The event also features the latest models of Electrolux products displayed in a showcase pavilion including the newest Electrolux Viva Grande inverter Air conditioner. A part of their marketing milestones was the penetration of Electrolux in the Hotel and high-rise residential community where many units for sale come with fully furnish amenities.
Ms. Malou Estaris, Electrolux Philippines General Manager inspired all the guests with her short talk as she reminisced the days where Electrolux was just starting to build its name in the market in which she and 15 other pioneer employees worked in undaunted diligence to make Electrolux a house hold brand of choice. “I feel fulfilled and Privileged to get to our 10th year this successful. We owe our firande most especially to our consumers who believe in our products. My wish for Electrolux Philippines is that we continue to be a trusted brand in the home appliance category. We promise to our Filipino market that to reach that, we will continue bringing you thoughtful products that will suite your needs. We will not stop thinking of you” Shared Ms. Estaris.
The 10th year firande of Electrolux is just the beginning of more exciting things to come. Electrolux Philippines will continue to innovate state-of-the-art home appliances suited to everyone’s needs that will make daily living more enjoyable.
Photos: courtesy of Orange MagazineTV
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