Wednesday, March 14, 2012

P&G: Behind every Olympian is a proud mother

Procter &Gamble, P&G- Philippines, maker of world’s leading house hold consumer brands expressed its unwavering support to the Filipino athletes and delegates to the next 2012 London Olympics through a memorable and special evening recognize mothers as a source of inspiration to our Filipino athletes. This gesture was witnessed by friends in the media, its trade partners, the International Olympic Committee and of course the short list of boxing delegates represented by Mark Barriga and her mom, Mrs. Melita Barriga of Davao.

The event was held at Blue Leaf, McKinley Heights, Taguig city last March 7, 2012. The event was graced by Hon. Peping Cojuangco, Philippine Olympic Committee president which he addressed the guests with a short speech conveying the athletes and their mothers with the support our government is putting for the Filipino athletes who will vie for gold medals in the 2012 London Olympics. Mr. Chad Sotelo, P&G Marketing Manager also expressed its programs in supporting such endeavor as part of their social corporate responsibility initiatives in the Philippine Sports. 

Mark Anthony Barriga, the country’s first qualified athlete competing in the light flyweight boxing, was also introduced in the launch. The 18-year old delegate is among the youngest against more experienced boxers in the division. But he chooses to look at his age as an advantage and as a positive drive that he will deliver in the Olympic games.

In this event, the organizers highlighted the essence of every mother in the life of every athlete and how their love becomes the overwhelming inspiration in every aspect of their training and most especially in competing in an event as prestigious as the Olympics.

Mark was also given the opportunity to thank P&G and for their continued assistance in his journey towards the Olympic Games, but more importantly, his mom for her unwavering love and sacrifices for him and their family. Mrs. Melita Barriga, Mark’s mom, was flown in from Davao to Manila just to witnessed first-hand how she was revered by her son in a very dramatic speech. 

The emotional drama even escalated when Ms. Kriss Aquino, P&G momambasador brought the two together on stage and for them to expressed their love for one another. As a token of gesture, P&G decided to offer the Barriga Family a surprise home make-over of their house in Davao. The make-over was a simple refurbishing of their humble home with some appliances, decorations and house-hold supplies of P&G products. This gesture was video-taped and was shown by P&G while she was in her way to Manila that made her emotionally surprised even more.

And finally, at the height of the drama, Ms. Aquino announced to everybody that P&G will sponsor Mrs. Barriga’s trip to London to watch Mark compete in the Olympics. This made her cried because she never had the opportunity to watch her son in any of his fights. As a segue, Ms. Kris also conveyed her gratefulness to her own mother, the Late President Corazon Aquino how she has been there for Kris as she climbed the ladder of her success in her chosen career. 

As a culmination, P&G as assisted by Ms. Kris Aquino offered medals to all mothers present in the event as a symbol of their love and support to their own children’s success.
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