Wednesday, August 28, 2013

Kobe Bryant and Lenovo: True to his word – “Walang Iwanan”



Last August 12, 2013, Lenovo Philippines celebrates the official arrival of two entities in the country. The living NBA Basketball superstar Kobe Bryant and the smart phone that is closest to his heart, the Lenovo K900. 



At the brink of typhoon almost 200 media men and thousands more fans gathered at the Resorts World Manila to witness the official unveiling of Lenovo’s newest and top of its class smart phone, the Lenovo K900. And of course along with it is the brand ambassador of Lenovo himself, Mr. Kobe Bryant



The Lenovo K900 is the newest from Lenovo’s smart phone line and also its flag ship model. It is actually has a dimension of 5.5 inch screen, comparable to Samsung Note2, but a few millimeter longer than note2. In the video clip, I saw Kobe holding the phone and at first, I didn’t realize it was that big until I hold it myself. I forgot that Kobe is 6’8” that is why it seemed small to me at first. 



When it comes to smart phones a lot of people would always check its processing speed if it runs on single, dual or quad core processor. But personally, other than the core processor, I checked on the number Gigahertz (GHz). The most common among smart phones today, most especially the ones using Android platform runs in a 1.2 to 1.6 GHz. So if a gadget is on a quad-core and it runs on 1.4 to 1.6 GHz, I still find it less impressive, because gigahertz will validate the gadget’s speed of processing a certain task or app. So the rule is, the higher the gigahertz the faster it can process programs, regardless if it’s dual or quad core. 



The Lenovo K900 runs on Dual Core processor with a speed of 2.0 Ghz, the highest among its class. Some smart phones which are already on a quad-core maintains a speed of 1.4 to 1.6 GHz only. So why is that? It means that the quality of the processor requires more power to run the processing at the speed of 1.4 or 1.6 GHz. The most common mobile smart phone processors are Qualcomm, Mediatek and SnapDragon. However, the K900 operates on Intel-Atom Processor so it needs only a dual-core to run the gadget at 2.0 GHz. Now, to me, that’s impressive. 



This also reflects the character of the one who is endorsing it, Mr. Kobe Bryant, because even in the worse weather condition, he flew from China to the Philippines and arrived 4:00am on the day itself. And with little sleep and rest, he accommodated early breakfast with Pacman and proceeded at the whole program at the media launch, meet and greet fans day in two separate venues. Truly true to his word indeed, “Walang Iwanan” Just like the Lenovo K900, running in Intel-Atom 2.0ghtz speed, you will never be left out. 


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