Saturday, October 4, 2014

adidas' Dennis Kimetto Uses the Energy Return of BOOSTS to Run the Fastest Marathon of All Time...

PRESS RELEASE:

MANILA, Philippines - adidasDennis Kimetto ran the fastest marathon in history wearing adidas BOOST™ at the 2014 Berlin Marathon.  With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 seconds wearing the super lightweight adizero Adios BOOST.



“Dennis’ world record breaking performance while wearing adidas BOOST demonstrates the result of elite athletes using industry leading innovation to achieve unprecedented feats,” said Adrian Leek, General Manager of Adios Running. “We continue to push boundaries by working closely with our athletes to develop the best products running has to offer.”



adidas BOOST was also on the feet of second place men’s finisher Emmanuel Muthai who joined Kimetto in breaking the previous world record. The top two female finishers Tirfi Tsegaye and Fayse Tadese were also wearing adidas BOOST as they triumphantly crossed the finish line in Berlin to provide adidas with a dominating presence at the podium.



The results in Berlin contribute to a long line of success for Adios BOOST following its introduction last year including former world record holder Wilson Kipsang running a course record at the 2014 Virgin Money London Marathon.



INFORMATION:

The adidas adizero Adios BOOST shoe has an MSRP of Php7995 and is available at leading adidas and Runnr stores in the Philippines. Featuring hand crafted design, by legendary adizero pioneer Mr.Omori, the adidas adizero Adios BOOST incorporates five key benefits to deliver more speed than ever before:

BOOST ™ technology – provides a higher Energy Return than any other foam cushioning material in the running industry.
Microfit upper – a breathable, contoured mesh that makes each movement natural
Continental Rubber™ outsole – a high performance rubber outsole that grips the ground for better traction and a powerful push-off.
Torsion system – delivers optimum transition and stability
adiwear material – for ultimate durability

***

For more information on adidas Running, please follow us on www.facebook.com/adidasph, www.twitter.com/adidasph and www.instagram.com/adidasph.

About adidas:

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group:

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.
Post a Comment

LinkWithin

Related Posts Plugin for WordPress, Blogger...